BRANDING

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“Identity is cause; 
brand is effect.”

Larry Ackerman

Over 3 decades of experience in the travel and tourism industry has provided us with a wealth of knowledge and connections across all aspects of tourism and hospitality in both B2B and B2C environments. Branding your business is a key and fundamental part of what we set out to achieve. It’s the perception that a customer has when they hear or think of your company name, service or product. Branding is not only about getting your target market to select you over the competition, but about getting your prospects to see you as the sole provider of what they need.

The objectives that a good brand will achieve include:

  

  • Clearly, delivers the message 

  • Confirms your credibility  

  • Emotionally connects your target prospects with your product and or service. 

  • Motivates the buyer to buy 

  • Creates User Loyalty  

STRATEGY

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“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

We assess your brand’s current situation. What is its relevance and competitive strength? Have sales stagnated? Are profit margins declining? What lessons have been learned over the past year? Are there changes going on in the category? What does the competitive landscape look like? 

We identify the road ahead. Are there twists and turns that are difficult to anticipate? It may be time to course-correct and review the brand’s marketing objectives and strategies for both the short and long-term.

Now it’s time to develop a detailed strategic plan that includes the brand’s positioning and how each element of the Marketing Mix will work together to support that positioning.

© 2019 by Travel Marketing International.

Advertising & Marketing in Travel & Hospitality

Empowering Growth With Industry Expertise